There are two things. I fully agree with the point about agricultural products. The beauty of promoting agrifood two-way trade is that Canada has something that is of genuine world-class calibre to offer to ASEAN to improve the quality of their food products, which we can then take in for the benefit of our consumers. So there really is a win-win to it.
We sell expertise in food safety, processing, food production technology, distribution networks, branding, marketing, and management. They have some very unique food products that will benefit from these improvements, which can sell back here.
My only other comment is that we have to look at imports from ASEAN in the same way as many people increasingly look at imports from China, which is that they can be a way of enhancing the competitiveness of Canadian companies at a time when globalization is making it more and more difficult to remain competitive. And so if a company is currently producing one of the inputs at a very high cost, but can source this product more cheaply from Thailand or Philippines or Indonesia or China, for that matter, they should consciously look at this strategy as part of a corporate plan, because it has to do with the survival of Canadian business.