I'd be happy to do that.
But first I always anchor it back with global value chains, global supply chains. I'll give you an example.
If you look at Canada's relationship with the United States, you can break it down regionally and say, what is our trade and investment relationship with California? Then within California you quickly get into Silicon Valley, and you discover that the largest venture capital pools in the world and the largest reservoirs of innovative, new technologies come out of Silicon Valley.
So what we will do is hire people. And ideally--this is Emerson talking, not necessarily staff--we want to hire more people with industry knowledge and expertise, people who have been in the industry and who know the technologies, know the companies, and know how to create private sector wealth. So what we will do is hire, in some cases, on contract. In some cases, we'll deploy public servants to ensure that we are able to understand the new technologies that are developing in California and the research that's going on in the universities in California, and we will be able to interface that with Canada's industry. We'll look for Canadian industries that should be tying in more closely with the venture capital pools of California, with the technology opportunities, and with the universities. So we'll look for people who can do that.
Now, I gave you the California example. If you went to China, you'd want a different type of individual. You'd want someone who had a familiarity with the opportunities in China in a very specific way.
There's no point going into a foreign market and just waving the Canadian flag, saying “Buy Canadian”. A little bit of that, I guess, goes a short distance, but not very far. You've actually got to get into the market and understand, in depth, what kinds of services are needed and what kinds of Canadian companies are technically capable, or whether in fact it's not a company needed but a combination of Canadian companies that puts together a constellation of skills, products, and expertise.
And then what role does government play? In some markets, government plays a bigger role. China would be an example of that, where if you don't have government present, you're going to have trouble. We know that. So you look at each market separately and you hire the kinds of people who can create wealth for Canadian companies in that market.