We have officers, as I said, in 140 places around the world who have knowledge of that market. The issue is that Canadian companies sitting in Calgary or Moose Jaw or Rimouski want information, and they're not quite sure where to go. If you just go online and hit Chile, well, you might get chili sauce, chili powder, or chili pepper, but you don't get a lot about what the market in Chile is like.
So we started a system of government online and expanded it from there to a virtual trade commissioner, which is a 24/7 type of thing. We're funnelling information from our posts so that people can pick the pre-travel information. What are the sectoral opportunities? What are the constraints? Who are the people who can help them?
A company that gets onto the virtual trade commissioner will know who the trade commissioner is, they can use the system to get through with their questions, they get all of the market information we can get from many sources in the Canadian government and from newspapers abroad. So the virtual trade commissioner is a shortcut for companies to instant knowledge on the market they're interested in. Now, if they want to go to the next step, they use that system to get to the trade commissioner in the mission.
So it's a first step, but it's a personalized website. You put in which countries you're interested in, what sectors you're interested in, and that information is available just to you.
That's what the virtual trade commissioner is. It's a system that is working well, especially when you have companies that have always gone to Buffalo or Boston or Seattle, and you try to get them into Dallas, or you try to leapfrog into South America or into Asia or into Europe. They can start to see the benefits of a global system.