A few years ago we had organizations such as Team Canada Inc., where we tried to organizationally bring other government departments together. It seems now that other government departments are interested in particular markets. Instead of this broad-brush “we're interested in exports”, people are interested in different parts. Maybe they're interested in exports in Europe, or maybe they're interested in market access issues in Asia.
So we're finding a breakdown of this overall system into very specialized groups. We know there are probably about ten government departments that are interested in the U.S. marketplace. We do this through this enhanced representation. There's a grouping, and they meet regularly.
When we talk about market plans, developing a market plan for Europe or developing plans for China and India, we get the government departments that are interested in this, that are interested in putting in resources, and that, more importantly, are interested in putting in their ideas and priorities. In fact, we're experimenting with different pilot projects, as I'll call them. The government online trade services is one; we have six or seven different departments. Enhanced representation is another; we have several there.
We're finding that the team approach involves the provinces, it involves the private sector, and it involves the federal government. We're finding that these regional trade networks are best. For instance, we know that in Alberta it's best, because the provincial government, the federal government, and all of our partners are putting time, effort, and people into working on it.
We have some other examples that don't work so well because the same commitment hasn't been made to it, but I think that's true at the federal government level too. It's a commitment to international issues, and not every department will have the same degree of interest worldwide.