If I could just add to that, in the case of an SME, the CEO is often responsible for marketing and finances. When the CEO of a small business travels, efficiency is of the utmost importance. It's quite a different matter for large companies such as SNC-Lavalin or Bombardier, who have detailed knowledge of the local markets and who are working toward a very specific goal. When the CEO of an SME is away on business for one week, his or her absence could be detrimental to the company. The week therefore has to be planned efficiently and effectively, particularly in the case of difficult markets such as India.
The support of our trade commissioners is critical to ensure that information about the local markets is accurate and that business people are not wasting their time during these trips. After one week, people should be in a position to decide whether or not they wish to do business in a given market. This is one practical, albeit important service provided by our network throughout the world.