That is an excellent question. In fact, the question has two parts.
First of all, we have 600 people in the field, people who visit SMEs every day. Local people of influence work with us. At BDC, we do a lot of community work. We have 92 community offices. We work with people on-site. In places where EDC also has a presence, we often visit SMEs together.
As for targeted activities, this is a very good question because, of course, globalization is a concern for us too. Manufacturing makes up a third of our portfolio. That is quite significant.
Our Canadian manufacturers are important, and they must change course. To do so, we realized that we needed two distinct approaches. One is a little more general, to raise awareness of globalization and what it means for our SMEs in Canada. The other is more individual, one on one. So we are working on two strategies at once. One targets a selection of growing manufacturers who are encountering challenges but who, in our opinion, have the potential to make the course correction relatively quickly. Since the beginning of April, we have been meeting with these people one on one, to see what their needs are and how we can help them align their strategic thinking with what they have to do to be more competitive on a global scale.
Our second approach is more general in the sense that we bring SMEs together in their own communities. We did it recently in Longueuil and we will be doing it in two other places very soon. We bring together 50 or 60 businesspeople who are working on a somewhat smaller scale, and we brief them on the reality of emerging markets like China, Vietnam or India. We have an on-the-spot discussion with them that takes a couple of hours, and afterwards, we meet them individually. Then our consultants sit down with those who decide that they are ready, and who want to have, for example, a discussion in greater depth to examine their strategic plan. First of all, we want to know whether they have one, what it means, where the weaknesses are, and if their present business model is competitive.
We have a third approach that is also very focussed. We are currently taking a look at our own portfolio. With 27,000 clients, we have a significant sample, we can do good work. We are looking at the SMEs' business models, the way in which they are structured to achieve global success. I feel that we will end up with three or four, or perhaps four or five different business models that a manufacturer could implement. Once that is done, our consulting involvement will be even more specific. We are trying to learn along with our clients, and to identify successes that we can pass on to those who are having a harder time. That is what we are doing.