We have access to government funding through the CAFI program, which is managed by Agriculture Canada. The amount that we're receiving on a yearly basis is $1.2 million for all markets. The decision to promote in the Korean market is ours.
We have to go based on our priorities. So far Japan has been the number one priority for retail promotion, but we're starting with Korea. One of the reasons we're starting is that, as you know, in Canada the preferred cut is the loin. This is what we see in the retail market: loins, ribs--