Thank you, Mr. Chair. Thank you to our witnesses.
Mr. Patterson, it's good to see you again. We disagree on many issues, but I think there are some issues that we may find agreement on and which I'd like to explore.
First is that you may have heard, in testimony we received before the committee a few weeks ago, that the entire budget for product promotion for Canadian products in the United States—this vast market that is our biggest trading partner—is, we found out a few weeks ago, $3.4 million. That's for a market of 250 million people. It's smaller than the promotion budget for a medium-sized firm operating in the Lower Mainland. So to start off, I'd like to ask you, do you think that is lamentably low, particularly in comparison with other jurisdictions—the European Union, for example, which for only its wine industry provides a promotion budget of $125 million?