Sure. I'll touch briefly on COOL.
We all agree that the problem with WTO or NAFTA is that it is a protracted process, and then you can get into everything from appeals to different rule-making.
At the end of the day, we'll end up with changes to the COOL requirements. I don't believe they're going away. They're going to remain on fresh beef products.
While you initiate a case, you always have the question whether that impedes or improves your ability to negotiate at the same time. I think what we found in this first one was U.S. interests were pushing at the same time as we were. Working with those allies is extremely important, particularly with a new administration and Congress.
I want to say that our embassy in Washington is exceptional. All the names and the contacts do a great job, and we work closely with them. Whether we provide or they provide, we have full confidence in the work they do. They do some great work.
The alternative is to negotiate, and I think as part of that we haven't done a very good job as a country and as industries. We're spending a lot more doing it now, but I think we've neglected telling the story about the trade relationship we have with the United States. I suspect, on the numbers John gave, very few Canadians would have any idea, either, that this was the significance of the relationship.
We're meeting every three to five weeks with U.S. Congressmen, with their staff, and with others. We're very pleased to hear that you're going down there. Any messaging we can help with, we'll be delighted to do.
I saw a picture here recently. It showed someone moving a product between France and Belgium. Then it showed a picture of moving a product from Canada to the United States through Windsor. One had a sign and an empty highway in front of it. The other had a mile of trucks.
The more we can do...and it's more than just COOL. It's this whole establishment of a restored and improved ability to move products and services back and forth that is really important. It's going to take, I think, a lot of legwork from a lot of people to convince a lot of people down there that there is a lot of value in this for both countries.
I'll stop on that.