Yes, both.
Ultimately, it's not that we're afraid to market Canadian beef in the United States. If we were required to label beef that we ship from Canada to the U.S. as Canadian, I don't think the U.S. would be offside in asking us to do that. Where we run into the whole problem is where they're requiring beef sold at retail to be labelled with where the animal was born.
There are two parts to how they violate their WTO agreement and NAFTA.
Ted mentioned the first part. When an animal is transformed into meat, under the trade rules, the meat is the origin of the country that does that transformation.
There's an additional provision in the NAFTA that says when you manufacture product--it doesn't matter whether we're talking about meat or furniture--you do not label the finished good with where the inputs came from.
So they're violating the trade agreement on those counts. Ultimately, where we want to get to is for the United States to acknowledge that slaughtering animals confers origin on the meat.