I think traceability, as seen for some time as having more than just animal disease trace-back capabilities, is the thing that I guess is the most topical for livestock producers who depend on foreign market access and depend on the country being able to assure its customers that we can carve out an area that may have a foreign animal disease occurrence. I think Canada has been fortunate among pork-producing countries in that we're the only one that hasn't had a serious foreign animal disease outbreak in the last 40 or 50 years. However, we need to be prepared to deal with one, because the ways it can happen are very difficult to prevent in all cases.
Producers do appreciate that there are also some opportunities for traceability to make customers more confident that we can provide them with opportunities to identify origin of the meat and the ability to trace back in the case of a food safety incident. Again, we have an excellent record on the world scale, but customers are increasingly interested in having those opportunities to have confidence in knowing the chain the animals have followed through to the point of marketing.
However, I think we need to have the benefits communicated back to producers. I think this is where we haven't seen very much happen yet. It's not just going to be a cost for producers to make investments in traceability. I think more of the market advantages have to be identified and captured by our marketing partners. I think that will help facilitate the producers buying into the additional investment and the time this is going to require.