I hesitate to say yes or no in response to this question, because the answer is probably neither yes nor no.
Here is the answer: we have to take into account the export strategies of all Canadian industries. We must certainly keep in mind Canadian agricultural products—I'm not familiar with the other areas. And we must also keep in mind that the areas in which we are most active include wheat, pork, beef and a few others.
Let us also look at the sales argument that is being used throughout the world. Probably because of it, it takes less money to promote our product. Our sales argument is that we have a very high-quality product and a reputation in Canada that has never been found lacking. That is our sales pitch throughout the world. Of course, it takes less money when you have that.
However, some other countries have chosen to engage in dumping strategies. For example, some European surpluses were dumped throughout world markets at very low prices. There is no doubt that eliminating these surpluses costs more than using our sales strategy here in Canada.
Should Canada be earmarking more money to promote its exports? As a producer and partner of the people who export our products, we obviously think that there should be improvements in this area. There is no doubt about that. We could do an even better job if there were more money, but it is not just a question of money. We must remember that as well.