First of all, it's at the behest of industry itself, and the pork industry specifically, that we have done this. You've probably seen remarks from their representatives over the last 24 hours; they're very pleased with the approach we're taking. The Minister of Agriculture is in constant and close discussion and communication with them at all times.
We had hoped to see this resolved. As you know, we pushed hard to get some clarification on the country-of-origin labelling rules, and when that came out, it looked like the clarification we had asked for was going to be there. Then, as you know, there was a subsequent letter attached to that suggesting some areas of voluntary compliance. That threw the whole matter into confusion, especially on the U.S. side, even at the production level and the processing level. We actually had processors starting to even decline Canadian product because of the uncertainty.
This was all taking place at the time of a new administration in the United States. They were finding their way on a number of issues. They were starting to appoint their key people. The timing was most unfortunate. We had to give them a bit of time to get settled and get on the issue. It's something that I had raised with the new U.S. trade representative as soon as he came into play, and the Minister of Agriculture did the same with his counterpart, and the Prime Minister has raised it with the President. We were hitting it at every level.
When it appeared that there was not going to be clarification, especially with the questions raised by that letter, we gave it as much time as we thought we possibly could, because as you know, Wayne, if we'd been able to resolve it at the informal discussion level, that would have been best. Once you start into a formal process, as your question about timing is indicative, once you start going down that road—which is an important road if you have go down it—everything has the potential of really slowing down.
It's not like it's the last resort, but it's getting pretty close to it, and that's why we made the decision and we finally said we couldn't wait any longer. The consultation phase is a 90-day phase; we'll get the people in place right away.
Chairman, we'll know more by the end of the week in terms of the placement of the panel itself. If it's going to be a substantial addition to the 90-day consultation process, we'll let this committee know about that right away. We should know by the end of the week.