I'll just make a quick comment on the promotional support. We did it as part of our three-pronged proposal to the federal government early this year. To deal with the hog sector crisis, we did ask for a reallocation of some unused funds from a program for export market development. We have been fortunate to have $17 million reallocated from that program to the promotion of pork exports over the next four years.
This has given us an opportunity to have a fairly favourable industry-to-government funding ratio. That has changed our situation quite considerably since we met you in April.