Further on that, with the $17 million over four years, including the $5.5 million over five years, we would be looking at a total budget envelope of about $5.5 million per year over the next four years. Is that right?
If that's the case, are you aware of what our competitors are doing? For example, for beef exports, where Australia spends $100 million, we spend pennies compared to that. What would our major competitors spend? How much do Australia, the United States, and other competitors spend on product promotion for their pork industry?