I sincerely hope that political parties around this table have heard that, because I think it speaks to the very potential for survival and growth in the beef industry. You're right. It isn't just one country. It's where you go from here. It's another piece in a larger international puzzle.
I was noting the comment you made that government support was four times greater in the United States than in Canada. By my recollection, their population is ten times larger than ours. Is it fair to say, from your sense of it, that we spend more on beef promotion than the United States, if we look at it on a per capita basis? Is that a fair comment?