I'll probably disappoint you in that I didn't bring any of those numbers with me, but I would say that in the bigger picture of beef marketing, it's so important to have the marketing efforts and to be in the markets. Of course, you have to have the access. If you have a barrier or a prohibition, it doesn't matter how much marketing you do, you can't get through that barrier.
We've created the two organizations you've mentioned: the Canada Beef Export Federation, which has responsibility for marketing outside of Canada and the U.S., and the Beef Information Centre, which does the marketing in Canada and in the United States. They both have an international function.