There definitely is. And there is a leveraging opportunity. I'm not positive what the ratio is, but for every dollar that we put up through the industry check-off there is some funding at the federal level. There is also funding from each of the provinces. I think what you were getting at is our ability to leverage those dollars and turn them into actual marketing efforts. We have a pretty good track record on that. We can take those dollars and match them with ours. We also have partnership programs with the beef companies, the companies that turn the cattle into beef and beef into other products, the companies that operate food service restaurants. They also do some matching funding with us. So we're able to take a federal dollar and multiply it a number of times over. I wish I could give you that number.
On November 3rd, 2009. See this statement in context.