From a results point of view, before all our markets closed down in 2003, the percentage of Canadian beef that Canadians ate was somewhere in the 60% range. We exported a number of our cows to the U.S., and we exported beef to markets that paid more for it. After our markets were closed down, we didn't have enough slaughter capacity in Canada to process all the cattle we raised. We worked to raise that slaughter capacity. And going hand in hand with that was the marketing effort. This wasn't necessarily consumer marketing. A lot of it was trade marketing to the meat buyers of the processing companies, the meat buyers for the retailers, the restaurants. We were able to use some of those funds—
On November 3rd, 2009. See this statement in context.