Could you give us some idea of what the stimulation of sales would be? If we're looking at $5 million to $10 million, what do you think? Let's say $10 million—I think that's a little high, given the other facts we have—but let's pretend that's the number. What do you think the Beef Information Centre has been able to stimulate in sales?
On November 3rd, 2009. See this statement in context.