The U.S. government announced last week that they are giving $18 million a year to the U.S. Meat Export Federation to promote both pork and beef.
I mentioned earlier that it's nice to promote, but market access is always our major problem. A point is China right now, where we've been actively shut out because of H1N1. Russia was a major market for us, but they are now using what I would call non-scientifically-based standards to block our exports to the point where most of our plants, especially those in Quebec, are completely shut out of Russia. We have yet to convince India to negotiate a veterinary agreement. We now have rumours from South Africa that they could use a technical barrier to block our exports. It goes on and on.
If we wanted to give it a real short-term boost right now, we would do a lot of work on market access and really go around the world and talk to our trade partners to resolve all the outstanding market access issues.