I think Canada has a very good reputation for producing high-quality products. If you were to go to Europe and ask people what they think of Canada, they'd talk about our open spaces, the mountains, fresh water, and clean air. We have, I think, some natural advantages if the question is about our reputation and ability to market. I think there's an image of Canada around canola and our pulse crops--peas and lentils--and our beef, pork and wheat, that will actually work very much to our advantage when we go into the European market.
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