That also suggested you might even want to take the opportunity at some point to have the Canadian Beef Export Federation in, and they could go into greater detail of their budget, where their budget comes from, and who they compete against.
I was at a meeting over the last couple of days--and I hope I'm going to read this chart correctly, because I knew this question would probably come up and I wanted to make sure I looked at it correctly.
We really don't receive any government funding for promoting beef in Canada. The hog and chicken industry might take a dim view of the Canadian government promoting beef in Canada, so everyone pays out of their own funds for the domestic market.
On export marketing, we have something that we referred to, when it was first created back in 2006, as the legacy fund. I believe the legacy fund was announced in 2005. There was a federal government contribution and a Province of Alberta contribution. The federal contribution worked out to approximately $10 million per year and the Alberta contribution was a lump sum of $30 million. The idea of this was recognition that we were coming out of BSE and were going to have to make a new push to get those markets back. It was a fund that was over and above what we used to call CAFDI. CAFDI used to be the program for export marketing. Now it's agri-marketing, which I believe you're familiar with. We do not participate in agri-marketing because we have this legacy funding. We're now at the halfway point in the 10 years of this legacy fund.
If I look at the budget--because the money went in and it's gone through investments, and some of it had the opportunity to grow--the total federal contribution for 2010-11 is $9.8 million. The Alberta contribution for the same year is $4.3 million, for a total federal and provincial contribution of $14.16 million, roughly.