Sure.
Yes, I think Canada-Europe for us is the real big fish that's out there. We think that Europe could be as big and important a market for Canadian beef as the United States. It could certainly rival that potential.
We look at Europe as a market of nearly 500 million people. They consume over eight million tonnes of beef per year, and right now we have virtually no access to that market. They do have a ban on using growth promotants--some people call them hormones; they're not necessarily all hormones, but that's the commonly used term. We're not opposed to producing beef without using growth promotants. The reality is it takes longer to produce those cattle and costs about 20% more, and you want to know that if you're going to make that investment of money and time, there's a market to compensate you for that.
Right now, the tariff into Europe, even if it is hormone-free beef, is 3,000 euros per tonne plus 12%. That works out to about 140% to 150%, and it's prohibitive, so there's no incentive to produce for that market right now.