I can't think of the exact name of the program, but there is a federal program--in fact it was available under the Liberal government, as well--where the industry, not just one company, can get together.
They put together a marketing plan, for example, how can we expand canola by another three million tonnes in the next five years?--I just put that number out there. They plan what markets we are going to go to, where we can sell, where the growth is. Where's the middle-income population in the world growing? Is it China, India? How do we then get in there to market our products and provide a fair return to the exporters, the crushers, and the farmers here?
That's the approach we've seen.