I'd have to go back and double-check on that, but the government has been fairly active on a commodity-by-commodity basis. For example, they've worked very closely with the canola industry and the pulse industry specifically, on increasing not just into the bilaterals but into all their markets. So there is...I. don't know if they're focused quite so specifically on helping a company once we negotiate a specific bilateral. I don't think the tie is there with the direct funding. It's more of a general one, and then the companies and the industry, whether it's pulse or canola, determine where their priority markets are.
You can negotiate a bilateral, for example, with Jordan, but it's not necessarily a priority market for canola oil. That might still be China or Japan or the EU or somewhere else. So to some degree the private sector has to also determine where the priorities are, because the bilaterals aren't always exactly the same priorities as what they are, and I think that's part of the reason why you maybe haven't seen the numbers jump up immediately when there's a bilateral. Sometimes they're not a priority. It's hard to be a priority for all commodities in all markets because different countries have different domestic production. Some countries might produce a lot of oilseeds, so we're not going to export oilseeds there. In other places maybe they produce a lot more cereal grains and there's not the opportunity to export there. So where we go really depends on the market.
I think, if I can have another minute, part of what we don't understand all the time is that cultures deal differently from what we do here in North America. Sometimes we just deal on price, and in a lot of the other markets it's all about building longer-term relations and getting to know the people. And I don't think Canadians necessarily have done the best job of understanding those other cultures when they go in to start trading, which is, again, why you may not have seen immediate jumps in any numbers.