That leads nicely to one of the things I'm trying to grasp here. One of the witnesses at another committee meeting told us that business in the Middle East is incredibly family oriented. In North American culture we can rotate people in and out of organizations, but in that part of the world--and I've been to Syria a couple of times, and Kuwait, and Yemen, and so forth--they take a little bit more time. I get that.
How important, then, is it to get into one country so that you can then begin to network slowly back and forth? Is this a long, evolutionary process to get a major foothold into the Arab world? Why would Jordan be the first place we'd start if we would do that?