I don't have the market figures, but parmesan is a large market. You see Kraft. Whether it's finely grated or in another form, it's the North American cheese markets that are enormously important. By no longer using the name, we would automatically lose the trust of consumers who look for those names, those who choose their products based on the variety of cheeses. To rebuild all that consumer recognition of types of cheeses similar to those they used to buy will take years and require enormous investment. So there's a lot at stake.
In the circumstances, I believe that, if you open the door, even if it's for one or two cheeses, you're going to open it to an approach that's frankly very European but that does not really coincide with the actual situation in other countries.
We currently have more than 500 varieties of cheeses. They aren't all geographical indications; they aren't all European cheeses. There's a lot of innovation in cheeses. They're protected by trademark, which is the way to do it. They protect their trademarks in other countries and so on. We can't go back in the history of the development of an industry and say that what has always been used, what is recognized and what consumers are given, what forms the very basis of our sales, has to change overnight.