I'm hearing basically price and awareness.
To follow up on where Mr. Murphy was going with some of his questions earlier and the remarks about strategic location and a strategic plan for the future, how do you suggest that the Government of Canada strategically approach trade relations in the area, using Jordan to leverage into the Saudis or the Kuwaitis? Iraq is starting to have more money in that neighbourhood, and Syria, etc. Have you any suggestions on what we should prioritize strategically in that region?