I want to go back to product promotion. You said that a beef buyer in Jordan, for example, given the choice between American beef at 0% and Canadian beef at 5%, would choose American beef in most cases.
As far as the promotion goes, while some seem to think the government has an obligation to pour untold amounts of money into promoting our products, when you establish a free trade agreement with a country like Jordan, I would assume that there are entrepreneurs in Jordan just waiting for opportunities to deal with new countries via a free trade agreement. I think you could safely say that the business could possibly be self-propelled through the efforts of entrepreneurs in the country that's going to enter into a trade agreement, and of course the industries in Canada--in this case beef and grains and pulse--are doing their homework too.
Having been in private business all my life, I tend to think that people in business, who have to answer to the banker, tend to spend the money a lot more wisely than government does most times, so I'm thinking that with the free trade agreement, the entrepreneurs on both sides of the agreement will do what it takes to get the products in there. Is that a fair assessment?