Sure.
You know, kind of coming around that question, one of the things that I constantly hear from people who do business after a free trade agreement has been established is, “What was it in the free trade agreement that really opened up that market to you?” Yes, lowering the tariff helps, but often they say that just the fact that we signed an agreement means there is an opportunity. It raises awareness of the market and bumps it up the priority list.
There are some 180 countries around the world, and we can't be in all of them all the time. As I said, we're probably interested in Jordan because we're interested in Saudi Arabia. We're interested in the United Arab Emirates. We have sold a lot to those countries. If we're in the neighbourhood anyway, let's have a look at Jordan.
Also, Jordan has had a trade agreement with the United States for almost 10 years. I don't know that the U.S. has sold a lot of beef in Jordan, but if you're on the Jordanian buyer side and you can buy duty free from the United States or pay a 5% tariff if you buy from Canada, why would you buy from Canada?