Yes. To put it in perspective, the private sector is very active in the pulse sector there right now: in 2007 Jordan was Canada's largest chickpea market. I think you will see that the private sector has already got its fingers in there, and with the tariff barriers gone, I think we will see a growth in sales, so the private sector will pick that up to a large degree.
With reference to promotion budgets, if money came to us, we'd certainly never send a cheque back. There's only so much money to do promotions, so you have to focus on where you get the best return.
With respect, Mr. Julian, I'm not sure a price-sensitive market, where you can easily be displaced by another commodity, is where you'd want to spend your promotional budgets, as opposed to going into a higher-valued end market and doing your promotion there, where there are longer-term and higher-end returns.