I think to some degree in that part of the world, and in all parts of the world where there are regions like that, once you have your foot in the door and you establish that you are a fair trader and you are not actually coming in to dump products on the market and displace farmers, for example, and you are trading in a fair process, then it establishes good relationships, and in much of the Middle East a lot of business is built on relationships. Business will grow because of relationships. That's how we see it. That's why it's so important to get in there and build those good relationships with people and that trust. From there it is so much easier to grow a business.
On April 15th, 2010. See this statement in context.