Just to make a finer point, one of the things that often gets confusing, and for me as well, is that the patent extension period isn't really what we're talking about. I can speak to the principle of innovation around having a year to recoup your research costs for innovation in an area where there is an already existing product that can have a new use. When it comes to switching that product and making it available for self-care, we have looked at the cost-benefit side of it. We'll circulate some numbers after this meeting; I don't have them at my fingertips.
But here's the nub of it. When a product is switched, as I mentioned earlier, the costs come down for them; that actually reduces the cost to the provincial governments. I understand where the provincial governments come from in terms of their concern about there being any increased costs for products they're already covering, but when a product comes off prescription status for self-care use, then take it off the formulary so it's an immediate saving.
Sometimes they have to look at the unintended consequences of such an action. I remember when a cough syrup was taken off the Ontario formulary. That cough syrup was no longer reimbursed, but a codeine preparation was reimbursed, so all of a sudden it got substituted for codeine and there was no cost saving; there was a cost increase. Also, probably it was not the most appropriate therapy either, to expose a narcotic versus a non-narcotic....
So we're always aware of the unintended consequences of strict cost savings, but when it comes to self-care's value to the health care system, that is where the big numbers can crunch. We have just recently noted that just on the cost savings around cough/cold, for example, if only 10% of the very few people who run to see a doctor every time they get a sniffle were encouraged to do something for themselves--saltwater gargle or do whatever they need to do--half a million physicians would be freed up. There would be enough physician resources for half a million Canadians to have access to a GP who don't have that right now. So the impacts of small changes in self-care are huge in terms of cost savings.