Okay.
Ultimately, the advice I give to SMEs always is that there needs to be a focus to your business. You can't be in 108 countries at the same time. We were benefiting from a program that was focused on export at first, and then we identified assets and customers that we actually went out and acquired. The growth of our company was a bit of what I call a distribution-push strategy, where we looked at building global distribution for our finished products, and that drove the growth of our overall volume.
We're not a usual circumstance, but we are certainly a model to show that in little old Saskatchewan we became a globally successful company by paying attention to, as Glen mentioned earlier, the value chain. It was all about quality product, branding, taking advantage of the Canadian image, using the Trade Commissioner Service to help us to identify barriers, and then using our customers around the world to push our product into markets. Once you deliver the product into markets, you deliver value to your customer. It grows if you do it right.
Part of it is also risk management. I think that a big part of what the Trade Commissioner Service does for SMEs is provide them with the information to manage their risks and understand them. I think that's a critical element of success.