That's a bit of an existential question. I'm happy to give you my stab at it. I'd be interested to hear from you and your colleagues how you would measure our success, too.
Right now we've launched a major campaign across the country. Many of you are aware of it. It's called the national conversation on Asia. I'm off to Saskatchewan this afternoon to launch the national conversation in Regina and Saskatoon. We've done some events, literally across the country, from the east coast to the west coast to the north. What we're trying to do is get Canadians thinking about the importance of Asia, and talking about why it matters to them in their very particular interests—for their companies, for their schools, for their families, for NGOs. Then we're trying to effect change through new policy, business strategies, white papers, committees, and action.
I can tell you, Mr. Hiebert, that this national conversation on Asia is driven entirely by civil society. It's funded exclusively by the private sector. To me, that in itself is success. Getting Canadians, on their own accord, through private sector money, to act on the importance of Asia is a measure of Canadians taking this work seriously.
That's at the grassroots level. I would say that at a more abstract level, we would measure success in terms of the level of awareness and sophistication among Canadians with respect to Asia. We measure this through national opinion polls. We will release the results of our 2012 poll in about a month's time. Because we've been tracking Canadian attitudes towards Asia for six or seven years now, we can provide a time series and some indication of change. I'd be happy to share the results with the committee if there's interest. We'll look to that for some kind of success.
Finally, and we can only take a very small amount of credit for this, I've seen in the last number of years growing interest, support, and action on the Asia file from all levels of government and from the policy community, broadly speaking—the bureaucratic community, the policy analysts, of course, the political class. There's real interest in Asia. We can only take a very small part of the credit for that. But I think we're part of a group of concerned Canadians who want Canada to be more truly an Asia-Pacific country rather than just a country that is on the Pacific coast.