Exactly. Their credibility helps open that door. A lot of times when you're further along in the process, you've already got the relationship established, but getting that first door opened and doing that cost effectively.... On ventures where we've gone and done it ourselves, we're making seven trips. Recently, with the support of some trade commissioners, we did it in the first trip. That increases our productivity extensively. Mind you, there was three months' work leading up to that, but we had all the homework done, we knew what we were doing, and we were successful on our first trip to the customer.
So from a sales director point of view, for us, I see a huge return on investment for the trade commission.