Yes. A lot of trade—and perhaps Ms. Kubba would like to add to this—in some parts of the world, such as the Middle East, comes from relationships. The longer you trade, the better the relationships. A lot of trade happens then through extended families, once you establish the initial trading relationships. We've seen that for many of our pulse exports into the Middle East.
So I think getting your foot in the door in Jordan starts to build those relationships, and then, through extended family, you see trade start to go through other countries.