Their standards per se are not that much different from ours. As a matter of fact, they're very much the same, but the expectations of the consumer in Japan are much higher, because in the past they've had incidents related to food safety. The public there, let me tell you, is much more concerned about food safety issues than anywhere else we know of. That's why we have our importers always asking for extra treatment. It's just to reassure their buyers and distributors.
Keep in mind that in Japan you have something like 1,200 retail chains of supermarkets. In Canada we have five or six, not 1,200. You also have five different levels of distribution. Everybody wants to be reassured at every level, so they go the extra step, and that's why it's more demanding. But at the same time, you learn a lot, let me tell you. It's a good training ground.