In general, they're not non-tariff barriers, but Japanese society and culture. The one thing I would say is that it's not that there is a specific barrier we need to overcome. And not just for our industry but for many industries, if you're going to make a serious effort to go into Japan, as these guys did, and work there for 40 years, you need to understand that it should be part of the global commerce strategy and you must have a long-term commitment to that market. Then I think a lot of industries can do well.
On May 10th, 2012. See this statement in context.