A good point is the hard shell versus the soft shell. A lot of our product that we sell—and you know Nova Scotia and the difficulties they have around the sale of lobster—is that purchasers, buyers, automatically say it's a soft-shell lobster. Well, most of the lobster, pretty well all the lobster, that comes out of eastern Canada is hard shell and was being sold as soft shell. That hurts us greatly. We need strong branding of our product. That certainly will put the value in our product that should be there.
On May 29th, 2012. See this statement in context.