In my consultations with key importers over there—and this happened within the last month. We had a reception with over a hundred meat importers, so we had a chance to visit with them quite a bit. Our ambassador was there as well, which we appreciated. Canada is very highly viewed abroad. I don't know how often this has been spoken about here. They see us a pristine place, a producer of grain and safe food. The problem is that not many people know us very well. So a lot of these importers are now saying if they can get enough product, they want to position it at the absolutely highest end of the premium market. That's good for us because we'll never be a volume supplier. But they said even at some point a Porsche gets too expensive for everybody to drive.
So I think that's what they're saying, that as we get to 2.7%, and the next year 5%, and the next year 7%, at some point, we simply fall out of that game. That's a huge concern for importers, who are going to spend millions of dollars, of course, promoting this product only to find out that they simply can't afford to bring it in.