I have one other question.
I had the opportunity to be in Kazakhstan at one time. When we were meeting with our ambassador—and this goes back to my earlier discussion—it is about knowing where to go and how to get there and how to get companies.... While some other countries that are there take huge delegations and sort of bombard the economy and businesses, our ambassador said that Canada, actually, simply needed to show up in many cases, because there was trust and all of those things.
Is that a statement you're trying to build on when reaching out to countries that sometimes we don't think of as being...? Some of them have unique markets. How do you reach out to those, or how do you know where to go when we hear those kinds of comments? What can we do to help you in those situations?