The reason I asked that, Mr. McGovern, is that there are some 1.4 million SMEs in Canada, according to my statistics. So right now you're servicing just under 1% of that market. But if 2,000 firms equal 80% of the export market and you're catching those 2,000, why do you need to do any more than that? I'm not trying to be stupid but simply asking why you wouldn't just focus on those 2,000, and then some that are comparable or like-minded that you could.... Why expend the kinds of resources that you do to find another 2,000 like the first 2,000? It's the 80-20 rule, literally, in this case. How do you determine that?
On October 4th, 2011. See this statement in context.