The global commerce strategy that we've put in place as a government was touched on earlier, the fact that we've opened new trade offices and trade commissioner offices in targeted markets, including six new offices in China, and I think four in India, and two in Brazil. These offices are important to make sure that we can take advantage of different regions and areas in specific countries.
To capitalize on that, how do we reach out to the companies that are already exporting into those areas and don't use the trade commissioner service, so that we can actually increase and enhance the quantity of trade they do? How do you find that group? Again, I'm always amazed at how many exporters there are that have simply been doing it for years, who are out there by themselves. When you talk to them and say that we have people who can help them, they're not aware of it. How do we do that?
It's a tough question, I know.