Mr. Chairman, we use our normal communications products, copies of which we've brought to the committee and which I think the clerk has, to try to market the service better via both the web and more traditional communications products.
This is a very important point that you raise. There's a whole new generation of road warriors, as they're called, who may not know our services. People in the eighties and nineties knew us better. The way we're trying to connect with this new generation is through a reform we made in the past two years, which is to co-locate trade commissioners inside industry associations across Canada. Examples would be the Canadian Venture Capital and Private Equity Association in Toronto. We try to link venture capital with small exporters who need such capital, especially in ICT, life sciences, and cleantech. We have somebody in the Petroleum Services Association in Calgary, who is embedded inside the association, helping guide that association and its hundreds, and sometimes thousands, of members to navigate our rather complex global system around the world—but also to reflect into the department better the needs, expectations, and capabilities of that industry. We have somebody in ocean technology in St. John's, Newfoundland; somebody in Montreal in advanced forest industries – the bio-refineries of the future, and similar others. We could give you a list of those if you're interested.