With regard to the wine industry, we have what we call a virtual practice in wine. We have a sommelier, an expert in wine, here in Ottawa. She works closely with wine industry groups in British Columbia and Ontario, in particular, but also in Quebec and Nova Scotia, where wine is produced.
She chairs an advisory board, which includes the wine associations, and it was the first time nationally that we brought them all together. To follow on from Peter's comment, instead of going all over the world, it currently focuses these wineries on the metropolitan Chicago market in order to make a breakthrough there; in the London, U.K., market for media; and in Shanghai as a future market.
We only have a certain amount of exportable wine, and we want to go beyond ice wine to table wines. We increasingly have very good wines in Canada, so that virtual practice with somebody who knows wines helps us pursue that.
I should also mention that we serve Canadian wine all around the world through our embassies, as part of our marketing of the Canadian brand, and it's increasingly respected and appreciated by our foreign clients.