Actually, our core mandate is to facilitate SMEs’ work. We understand that efficiency is very difficult to achieve when the person running the company and the CEO, who are responsible for the company's financing, are also responsible for its marketing.
We work closely with SMEs to ensure that, when a company attempts to penetrate a market, its efforts are not wasted. We work with our regional offices, throughout Canada, and with missions abroad. Before company representatives travel abroad, we contact them to ensure that their efforts are well-directed.
We do not do business ourselves, but we do facilitate it. We are always aware that there is a price to pay for a company’s efforts when trying to enter a market, especially a complicated one like in China or India, for instance.