Yes, it's very much so.
It's partly our fault, I would say. The reason our honey is so expensive there is because of the quality of the honey and the fact that honey from Canada has been known to be the best in the world. The only honey that currently goes into Japan that's more expensive than Canadian honey is manuka honey from New Zealand, but there's a very small quantity of that heading there.
But it's common all over the world. They'll take the high-end honey from countries like Canada and pay a large amount of money for it, and then buy the cheap honey from all these other countries—underdeveloped countries or countries like China, Argentina, that don't have the same standards or quality as we do—and they blend them together to bring their costs down.
That's where those comments were coming from.