Two things, if I may. Sapporo is such an important customer that it has an economic relationship with the bigger prairie malt plants because it has developed a variety, PolarStar, that is now grown by producers. Their brewers spend over two months a year doing farm audits for supply chain management. It's a supremely important customer. Sapporo, as you may or may not know, bought Sleeman Breweries in Guelph a number of years ago.
On May 31st, 2012. See this statement in context.